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Kmart Dolls For The Holiday Season

Although we have been anticipating the holidays, gift shopping is still something that challenges us every year. Other than our closest family and friends, the kids that are dear to us will always be on top of the list. We may know these kids pretty well. However, when shopping days come, it still gives us a headache picking the right gift for them.

There are a lot of things to consider when picking a gift. First, you have to know what the person likes, more than what he or she needs. A kid will not care about anything other than what he wants at the moment. Second, you need to consider the safety and durability of the stuff that you will give them. It is your gift. It is your responsibility to pick toys that are not hazardous to their health.

Dolls are back as the new must-have toy and kids are using them to express their inner creativity by playing dress up, matching outfits, holding tea parties - the possibilities are endless for an imaginative child. Kmart is introducing every little girl's new best friend in its exclusive What a Doll!?collection for the US, created by Kahn Lucas Lancaster, Inc, one of the world's leaders in girls' fashion since 1889.

"Kmart is excited to help little girls make everlasting friendships by bringing the What a Doll! collection to stores nationwide," said Dev Mukherjee, president, Seasonal & Toys, Sears Holdings. "We hope parents will appreciate the value of the dolls, not only for their affordability, but also for their children, who will learn new means to express themselves through safe and creative playtime."

Girls can fuse their personal styles with their newfound friends: all girls' apparel comes with a matching doll-sized version. The collection includes dolls, travel bags, identical outfits, cosmetics and accessories to inspire girls' friendships, creative play and imagination. Doll apparel and accessories fit standard 18-inch dolls. The collection launched in July with new outfits available in stores for the 2010 back to school season. New dolls and a seasonal assortment of clothing will be available beginning in October and November to celebrate the holiday season.

Howard Kahn, CEO of Kahn Lucas Lancaster, Inc said, "The What a Doll! brand creates a positive, pretend play experience uniquely tailored to millions of Kmart consumers. The strong price/value relationship gives us the ability to drive incremental toy, apparel and accessory opportunities not currently addressed by market offerings."

Kmart is also bringing the What a Doll! collection online to The website offers fun activities for parents to do with their children, including play date and sleepover party recommendations, healthy cooking ideas, coloring pages, seasonal tips for activities like outdoor fun and gardening. Plus, it offers easy online shopping for moms and gift-givers.

"In this era of playtime, there are virtually millions of way kids can entertain themselves," said Mukherjee. "Dolls have been a part of our lives for many generations and Kmart is enhancing the tradition with a fun, safe website for What a Doll! fans."

The What a Doll! collection also makes the perfect gift. Parents can choose to take advantage of Kmart's layaway program - both online and in store - and reserve What a Doll! items early, pay over time and cross them off their daughter's holiday wish list early.

Products in the What a Doll! collection are affordably priced to meet the Kmart shopper's budget. All of the dolls are available for $29.99. Clothes and accessories range from $19.99 to $24.99 and are sold separately. Customers can shop for any of the What a Doll!


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